Investigation of sense of community in case of Hungarian cyclists
(A2022-108161)

AUTHORS

Eva Bundsag, University of Szeged, Faculty of Economics and Business Administration; Sandor Huszar, University of Szeged, Faculty of Economics and Business Administration

ABSTRACT

Cycling has become determinate in many areas of life. It is a cheap, environmentally friendly and flexible mode of transport, and due to the emergence and development of bicycle sport and the growing willingness to follow a healthy lifestyle, cycling means the sport or the daily exercise for many. The aim of this research is to investigate the sense of community among cyclists. In our research, we conducted an online survey using validated questions from the Sense of Community Index 2 (SCI-2) model, finally 362 responses were gathered. According to the results, the interpreted scales were applicable and most of the respondents agreed with the 4 dimensions of the SCI-2 (Membership, Influence, Integration and fulfilment of needs, Shared emotional connection) which assumes that cyclist do feel a kind of community with each other. From a marketing point of view, we can perceive cycling not only as an activity but also as a group of consumers linked to this activity.